Manhattan, KS – Southern Wesleyan University (SWU) has partnered with Kansas City-based Athletic Solutions to launch a new online storefront featuring NIL stores for every player at SWU. The store will launch on (09/29/25). This exciting collaboration brings high-quality, custom-designed merchandise for every player at SWU.

Through this partnership, SWU fans can shop each player's personalized NIL stores. The store will feature a user-friendly shopping experience, streamlined order fulfillment, and ongoing product updates throughout the year.

"Our mission has always been and will continue to be to create NIL opportunities for all athletes at all schools, and not just the 'five-star' athlete. Through our patent pending software, we can merge products and design selections with all licensed athletes on a roster to create an incredible store with unprecedented selection," said Tom Feiden, President and CEO.

"We are thrilled to partner with Athletic Solutions to open the door for NIL opportunities for every Warrior student-athlete. This collaboration reflects our commitment to equipping and supporting our athletes beyond competition, and we are excited to see the positive impact this will have for our students and fans alike." - Julia Reininga, Vice President of Athletics at Southern Wesleyan

The official SWU fan store is now live at https://swuwarriors.athsolutions.shop/

If you're a current SWU athlete, you can opt-in at: https://admin.athsolutions.net/player-signup